A Playbook for Winning with
Digital Retailing


Messaging + Digital Retailing = The Winning Team
The current car-buying process can be a real pain for consumers. And there’s a HUGE opportunity waiting for those who innovate to improve it. For example, digital retailing could enable consumers to complete certain parts of the buying process online, reducing transaction time at the dealership!

But to really make this approach work, you need messaging options throughout it. With messaging, car buyers can get the quick guidance they need to keep moving down the buying path you create. We’ve even set up a guide to walk you through how it can - and should! - all work together.