Connect Where it Matters Most
Driving online traffic is just the first step. Now you’ve got to transform those browsers into buyers, in the midst of the most complex shopping path to date. Here’s the secret: Don’t limit shoppers’ options! Help them connect the dots from website to showroom...in whatever way is most convenient at the moment. For example:
Request our report, Last-Mile Connections, with IHS Automotive/Polk stats and tips for moving shoppers through that last mile (from online search to showroom visit).
Close communication gaps for online, mobile shoppers
Stay connected throughout the shopping process
Choose the right communications for conversion (based on 3 IHS Automotive/Polk analyses)