Shopper Connections that Convert



Connect Where it Matters Most

Driving online traffic is just the first step. Now you’ve got to transform those browsers into buyers, in the midst of the most complex shopping path to date. Here’s the secret: Don’t limit shoppers’ options! Help them connect the dots from website to showroom...in whatever way is most convenient at the moment. For example:

  • Nearly 1 in 4 identifiable shoppers who texted a dealership purchased a vehicle
  • Shoppers in the chat analysis converted to sales 33% of the time while shoppers in the phone analysis converted at a rate of 28%

Request our report, Last-Mile Connections, with IHS Automotive/Polk stats and tips for moving shoppers through that last mile (from online search to showroom visit).

This free guide will help you:

Close communication gaps for online, mobile shoppers

Stay connected throughout the shopping process

Choose the right communications for conversion (based on 3 IHS Automotive/Polk analyses)

Be in the right places, on the right devices, at the right time to influence buying decisions