2016 Consumer Survey Results

 



See What 1,000 Auto Shoppers Want YOU to Know

There are a lot of studies out there about how people don’t like the current car-buying experience. But what can you do to improve that experience? Well, according to this study, more convenient communication options are a start!

We asked consumers about mobile messaging with businesses, specifically dealerships: Have they used it? Would they want to? When? Does it improve their experience with that dealership? And the answer is YES.

In fact, almost 90% of shoppers surveyed said they’re more likely to buy from a business that offers them mobile messaging options!

Download the survey report today to see what else we found.

This free guide will help you:

Understand the consumer preferences for messaging with businesses vs. calls for emails

See why those options need to be available earlier in the buying process (AND in the service drive)

Learn how mobile messaging could improve the dealership experience

Decide between in-house or managed implementations